Look at the internal links leading to an important page. Search Console’s Links report can help identify linking patterns; it is not a measurement of a page’s authority. Use a crawl and the actual customer journey to decide where another link would help.

Add a contextual link only when the destination is relevant to the reader. Make its text describe what they will find. Avoid repeated keyword anchors or adding links solely because a page has many existing links.

Check for broken internal links and links that pass through permanent redirects. Update useful links to their final destinations. A redirect can preserve a moved address, but it need not remain an unnecessary step in your navigation.

Check whether the page title and headings accurately describe the content. Write image alt text for the image’s purpose and accessibility needs. Decorative images generally do not need descriptive alt text.

The older article suggested extending keyphrases into title attributes. That is not a sound general optimisation rule. Do not add keywords to link or image title attributes simply to repeat them in another field.

After a change, confirm the links work and the page remains useful. Search engines may take time to recrawl it; a subsequent ranking change alone does not prove that one edit caused it.

See our internal linking guide and SEO work.