SEO Blog
A couple of months ago I was looking into how Interflora had risen so quickly in a particular category. Well they keep rising like a jewish carpenter in all their old categories. Their rankings originally got smashed in the Penguin 2012 update and then further obliterated in the update we discovered just over a year […]
I was talking to a mate during the week and she wasn’t sure which phrase she should rank for given that there were variations of it. In today’s video I do an SEO review of her site and also a little bit of keyword research for her. It occurred to me afterwards that the keyword […]
Matt Cutts of Google, recently made a video where he discussed handling out of stock or discontinued products on ecommerce sites. I agree with some of his suggestions but not one crucial one. SEO & 404s Many of us working in SEO can point to specific examples where an increase in 404s leads to a […]
I’m moving home this week, so this week’s video and blog are a tad shorter than usual. Last week we began a series of SEO case studies. Every Friday ( not this one though because it’s a public holiday) we’ll be publishing a story from one of the team of an SEO challenge they have […]
This post is not about beating up on Google. It is really more about how much cheaper it is to sell stuff via Facebook, for one of our clients anyway. A few weeks back I did a show on Facebook vs Google. I introduced you to a couple of new audience features we were playing […]
If you have been hit with a manual penalty from Google it’s your lucky day! I know it may not feel like that when you see your traffic and rankings plummet but the alternative of dropping away without knowing why is a far greater dilemma. By getting a manual spam action, it allows you to […]
You may have heard that since I learned of the new types of ads available on Facebook from the Beers Blokes and Business episode “What’s Up Zuck?”, I immediately started trialling it for ourselves and some of our clients. I admit that up until then I had not been much of a fan of Facebook […]
Matt Cutts released a video yesterday in response to a viewer question about being hit by an algorithm change or a manual penalty. He explained you should do all the usual checks in Google webmaster tools as well as making sure you have a healthy site. The big check he did not tell you to […]
For SEO there’s been some question around the value of backlinks from social sources such as Twitter & G+. Are they worth it? Should I spam the bejesus out of the networks with my backlinks. In case you’re wondering, the answer to the latter question is no. In today’s video I revisit some data from […]
It’s that time again kids when we get to review someone’s site for SEO. If you want your site reviewed just follow me on twitter @jimboot In this week’s video I take a look at a site that has just been inherited by a viewer. If you ever inherit a site you really should triage […]
