SEO Blog

Back on March 19, I was on SkyNews talking about the impending Google Mobile Update with the looming deadline of April 21. One of the questions I was asked was, will any ASX listed company have an earnings dip in Q2 because they were not ready for this update. I answered yes straight away just […]

As the Google mobile update of April 21 staggers towards us like a giant lumbering 8 bit minecraft  monster operated by a four year old, I’m amazed at the lack of panic. This update will slash the revenue of a lot of businesses. Big ones too. In this week’s show I take a look at […]

Google is forcing you to be mobile ready or in three weeks time you will get smashed in mobile search.  As Ive demonstrated previously, that can mean a large chunk of revenue for some businesses.  In case you missed it, on April 21 Google will be launching an update to mobile search results. If that […]

Google’s latest SEO change, which should get rolled out any day now will affect a lot of businesses. I have had a lot of questions from business owners about what actions they should take now. Here are the steps we are taking.   1. Brace for impact Our approach for this update is to wait […]

Well this SEO update was unexpected. We knew it was only a matter of time before the mobile seo update would be announced but yesterday’s SEO announcement from Google took a lot of us by surprise. The main keywords you need to know from the announcement are, doorway pages, soon launch a ranking adjustment and have […]

If you are in Melbourne this week, drop into the Ecommerce Conference & Expo at the Melbourne Exhibition Centre where we have a stand and say hello. Love to see you. A lot of our focus at the moment is on mobile SEO as the update is looming large. As I first reported ten days […]

Last Friday I did a quick video and blog post on an announcement from Google that did not get a lot of coverage for some reason.  The Google announcement I mean, not my post. It was announced on the Google Webmaster Central blog and when you read it, it sounds like you will be rewarded […]

Next week is our first conference for the year. It’s the eCommerce Conference & Expo at the Melbourne Exhibition & Conference centre (Jeff’s Shed). I’ve never even been to this conference as an attendee so I’m looking forward to it. We’ll be exhibiting there so make sure you pop in and say hello. I’ll be […]

Technically not actual penalties but they will definitely feel like it. As we’ve been saying for a while, Google will start to favour sites that are mobile friendly in mobile search. Back in January we told you about the mobile friendly warnings which is always a sure sign that Google is about to whack you. Google […]

SEO used to be all about tricking Google and in many circles it still is. However that approach is not suitable for a business that wants to build a brand. If you’re a hit and run kind of business it’s probably fine but for most of us we’re trying to establish a long term relationship […]