SEO Blog
Recent Nielsen data suggested Amazon enjoyed a traffic surge of over 80% between November and December last year. I was a little sceptical, so decided to do some digging of my own. What I learned Nielsen’s data collection methodology leaves room for improvement Google Trends is the go-to tool for real data analysis Australia’s main […]
After a blogger had the audacity to ask the infamous owners of the White Moose Cafe in Dublin for a little quid pro quo in the marketing department, she soon discovered herself on a blanket ban of all bloggers and “influencers”. A textbook example of branding if I ever saw one. What I learned Don’t […]
UPDATE: As of 2018/09/04, Google’s pushed their Search Console out of Beta, with the new version now live and available to all users. It’s undergone some changes since this post, but the bulk of the content below is still relevant, just some names and locations of certain reports within Search Console may have changed. The […]
Google will soon be allowing the general public access to the new Search Console. We’ve been fortunate enough to have had access to it for several months now, giving us time to explore it in-depth. Here’s what I think is the best new feature amongst many improvements. What I learned • The new GSC offers […]
According to Google, 2018 will be a huge year for structured data. To celebrate the occasion they have released a new testing tool for rich snippets to test your page eligibility. Unfortunately, it doesn’t appear to work… What I learned • 2018 will be a big year for structured data • Structured data benefits Google […]
With net neutrality laws being repealed last week in the U.S., there has been heated debate over the implications for all Internet users. Personally I don’t think it will hinder the average user’s freedoms and experience due to the fluid nature of the net. What I learned What is net neutrality? Net neutrality is a […]
What I learned Confusion surrounds the importance of duplicate content Cleaning up your index can boost rankings Don’t allow internal pages to compete with one another Even strong brands should pay attention to the basics Build your business and the backlinks will come SEO Resources Google Search Console – check that your sitemaps don’t include […]
I’ve read a couple of recent posts that claim brands rank well because they have “bigger” SEO teams or attract lots of backlinks. Of course there is zero data accompanying these claims. I hosted an SEO shindig in Melbourne on Monday night for a sizeable group of fellow SEO and digital marketing associates. I once […]
After listening to Gary Illyes presentation at Pubcon on Google’s Mobile First Index rollout, I thought it raised some serious issues for major brand sites not only in Australia, but globally. It would seriously alter Australia’s ranking hierarchy and affect Google in the process. What I learned Mobile First is being tested, but the release […]
Since my return from Pubcon, I’ve recently appeared on Sky News Switzer where I was spreading my theory on building your brand and forgetting about Google. The subject has quickly gained traction and is now a cause for heated debate across the industry with everyone chipping in their two cents worth. What I learned SEMrush […]
