SEO Blog
As great as Google is as a search engine, it isn’t without its flaws. One such flaw is its use of social proof and popularity to return search results. Unfortunately this is why results often miss the target leaving you scratching your head. Some people claim that the only people that are successful on Google […]
In a classic case of the old guard trying to defend its long-held grip on an industry, News Corp has appealed to the government to break up Google as they have become too powerful. Pot. Kettle. Black. While the fear of being outmuscled by a business rival is understandable, it is also confusing and misguided […]
A few new releases from Google last week, including allowing retailers to use the merchant centre regardless of them having ad campaigns or not. Another slow release is what they are calling their `Google Playbooks` that are a collection of best practises which make for fascinating reading and enforce many of the beliefs we apply […]
Google’s social network, Google Plus (Google+), has been limping along for the past few years without any real uptake from the general internet population. While it’s seen some popularity among developer circles and those within the SEO space, it’s never been able to hold its own against the behemoth that is Facebook, and Google is […]
Focussing on increasing revenue is not only highly beneficial to your bottom line, but it can be fun finding and tweaking potential faults in your site. A current eCommerce client had great mobile traffic but a poor conversion rate. A simple UX fix resulted in a mobile and organic rise in revenue of 600%! What […]
Many elements need to co-exist to create a revenue generating eCommerce website, but many site owners overlook some of those elements and end up leaving money on the table. You need to identify your weak spots and prop them up to fulfill your revenue generating potential. What I learned Use technical SEO to improve sales […]
There’s potentially lots of buried treasure underground, you just need to know where to dig, right? Well the same can be said for your website. There are most likely lots of revenue that you are leaving untapped every month; you just need to know where to find it. And that’s where data comes in. What […]
Raising revenue once more this week, specifically with an eye on fitting a revenue strategy into the everyday running of your website. Some businesses suffer from “too many cooks,” an issue that needs to be addressed as it may be hurting your revenue potential. What I learned Is your site carrying too much baggage? A […]
Continuing to explore important metrics for retailers this week with a view to accurately calculating your return on investment. You need to know how to deduct fees, ad spend and other elements to fully understand your revenue stream. There are great products out there for retailers; you just need to know how those ads affect […]
By far the most widely used user data collection tool available, Google Analytics is widely supported, powerful, and practically a standard implementation on the majority of websites. With native integration for Google’s advertising platforms and a powerful API that allows it to be linked up with many other platforms, if you don’t already have GA […]
