I often get asked where businesses should start with their online marketing. There’s so much noise around Facebook, Twitter, LinkedIn, YouTube etc that it can be very confusing how or where to spend your marketing dollar. In today’s show I look at the fundamental differences between Search Marketing and Social Media Marketing (display ads not engagement) to help you understand the fundamental differences between the two. Businesses should be involved in Social Media for a whole raft of reasons, including having a direct relationship with their customers. One bloke who just gets out there and promotes his business in whatever medium is available, is Scott Kilmartin of Haul.Haul create things like one of a kind iPad 2 cases, from recylcled materials. He uses Facebook, Twitter, traditional media & Google to promote his business. One of the by products of just getting involved in Social Media is some great backlinks.
As you know, Google loves backlinks. The more you get involved in Social Media the more your backlinks will grow. This week I take a peek at how some of Scott’s recent work has resulted in some killer backlinks.
Jim’s been here for a while, you know who he is.