Welcome back, Rankers! This week I dive into the exciting possibilities unlocked by Eleven Labs’ new Conversational Agents. You’ll learn how these advanced AI tools can transform the way businesses interact with their audiences, whether it’s through websites, phone calls, or personalised assistants. I share my own experience using Eleven Labs to train a voice clone and explore how this technology can be customised for various use cases. If you’re curious about how AI is reshaping communication, this is a must-read!
Hey, welcome back, Rankers! How are you going? I wanted to quickly share something exciting with you. Eleven Labs has introduced a new tool that some of you might find fascinating. Many of you know that I used Eleven Labs to train my voice for my audiobook, creating a professional voice clone. Now, they’ve released something they call “Conversational Agents,” and it’s quite incredible.
So, what are these Conversational Agents? Essentially, you can take any of their voices and turn them into AI assistants. It’s remarkable! These voices can perform various roles—be an agent on your website, handle Interactive Voice Response (IVR) systems, or even make and answer phone calls, including outbound calls.
For example, my own voice, which I trained using their tools for my audiobook, is just one of many voices available. You can configure these voices with different criteria depending on the interaction’s goal. Imagine using them for customer service, data collection, or simply engaging users.
Integration is seamless too. For phone-related tasks, you can connect to Twilio, a popular SMS and phone service. This allows you to customize interactions, collect data like strings or numbers, and handle it all through a large language model (LLM). It’s efficient and straightforward.
Another thing to note is that Eleven Labs charges based on voice interaction length. To manage costs, you can set parameters like conversation duration. Embedding these agents on your website is as easy as copying and pasting code. You can also customize widgets, colours, and more to fit your branding.
While I trained my voice clone in English, we tested it to see if it could handle other languages. It managed to speak in Urdu, though our native speaker noted it wasn’t perfect. Since my voice isn’t trained for languages like Hindi, I’ll stick to English for now.
You can also choose your preferred large language model. I’ve been using the 3.5 Sonnet from Anthropic, which I find most efficient. Interestingly, you could plug in an open-source LLM, though I haven’t tried that yet. This could help save costs further.
A cool feature is retrieval-augmented generation (RAG), which allows the AI to access specific data during interactions. This makes it possible to provide highly relevant information. There are also tools and parameters you can add for more functionality. I’m still exploring these possibilities, but the potential is exciting.
To demonstrate, I ran a test conversation. Here’s how it went:
Agent (my voice): Hi, I’m Jim. How can I help you today?
User: G’day Jim. I’ve been dealing with a bald patch for years. Can you help?
Agent: I’m sorry to hear about your bald patch, but don’t worry—I’m here to help. Hair loss can be tricky, but there are options to explore. Could you share more details, like how long you’ve noticed it and whether you’ve tried treatments?
User: Well, it started about 40 years ago. A friend suggested shaving it off to make it grow back thicker, but that hasn’t worked.
Agent: Thank you for sharing. Unfortunately, your friend’s advice is a myth. Shaving doesn’t make hair grow back thicker. It sounds like male pattern baldness, which is natural and common. While there’s no miracle cure, treatments are available to slow hair loss or encourage regrowth. Have you consulted a dermatologist or trichologist?
User: I don’t even know what a trichologist is, but thanks for your help.
It’s a bit surreal hearing my own voice, but this showcases the possibilities—whether for outbound sales calls, inbound inquiries, or even niche professional advice.
Small business operators could find this tool invaluable. For example, I could use my expertise in SEO—gathered over the past 25 years—to train a conversational agent that provides advice to clients. This space is evolving rapidly, and Eleven Labs’ setup is impressively user-friendly.
I’ve also experimented with multilingual models, and while I haven’t tested them extensively, the potential is immense. The system charges 500 credits per minute, and I’ve already burned through thousands just playing around. Still, it’s worth exploring.
That’s it for today. If you’re intrigued, I encourage you to give it a try. By the way, last week I had a great conversation with Gabriel Lanari, another experienced SEO, about the intersection of SEO, AI, and search. Check it out here if you haven’t already.
I’m planning more interviews soon, so if there’s someone you’d like me to chat with, let me know in the comments. Don’t forget to like, share, and subscribe. Thanks for tuning in, and I’ll see you next week! Bye!
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Jim’s been here for a while, you know who he is.