Spot the odd phrase out eh? Google Insights for search can tell you a lot not only about the search volume of certain phrases but also, when they’re searched for and their relationship to other topics. Whilst we’re dealing with data, its real people making those searches and they can be influenced by all sorts of factors. Today I show you how to use a combination of Google News and Google insights to gain more information about your target audience.
Jim’s been here for a while, you know who he is.