Melbourne SEO Webinar
So yesterday I learned something about Melbourne. It turns out I don’t talk about it enough. I was finishing up my SEO webinar from here in Melbourne and I went and had a look at our content keywords in Google webmaster tools. Turns out the significance of the word Melbourne across our site has dropped to spot number five.
When we ranked no.1 for SEO Melbourne from about 2005 – 2010 Melbourne was the second most significant word on the site. In 2010 we changed CMS and entire structure of the site and dropped from the top spot. This is one of the reasons why most SEO companies sites may seem old or ugly. SEO for competitive phrases is difficult and complex. Once you get to that top position you tend not to tinker with that fragile structure. Don’t misunderstand me, the leads that you get from ranking no.1 for the phrase SEO Melbourne are not our target market, however my ego still would like us to be no.1 again.
SEO Effort Vs Reward
I have clients like this too. You may not get a lot of business from the phrase but you’d like to be no.1 anyway for bragging rights or at least to be seen as top in your field. With all of these things though you have to balance the effort that you put into the SEO vs the potential gain to the business. I had a client that wanted to rank for “Hair loss” but they were selling a product indirectly related. I explained that the time and effort required to get there vs the potential conversions would simply not be worth it.
Gratuitous Melbourne Sunrise
SO I don’t talk enough about Melbourne eh Google? Well here is a photo I took last week from my place of a glorious Melbourne sunrise.
SEO Webinar Recording
If you are interested in the recording of the webinar I’ll be posting that soon so stay tuned.
Jim’s been here for a while, you know who he is.
