5 Reasons Why Facebook Advertising Could Accelerate Your Business Growth This Year
With the recent rise in social media, Facebook has become a game changer for many businesses looking for low cost promotion. From B2B services to outdoor furniture, we’ve found that almost every business can grow by leveraging advertising on Facebook.
Here are 5 reasons why your business can benefit from Facebook’s unique advertising platform:
1. Targeting Like Never Before
Getting a great return on any type of online advertising involves accurately targeting your potential customers and Facebook has this data like no other advertising medium. Take advantage of Facebook’s demographics and interest based targeting, with thousands of options that are constantly expanding.
2. Low Competition = Cheaper Advertising
In the early days of Google AdWords, auction based pay per click advertising was only a few cents due to low competition, so it was easy to have profitable campaigns with low costs. Fast-forward 14 years of Google AdWords evolution and competition is fierce.
Much like the early days of Google AdWords, Facebook is still new and has cheaper relative costs, resulting in higher ROI in comparison to most other advertising mediums.
3. Unrivalled Potential Reach
Right now, Facebook has 12.6 Million adult profiles in Australia. Considering this is only adults, you can begin to understand how fast it has become pivotal in how our society not only to communicate but to engage with personal interests.
Facebook’s reach now has the potential to compete with traditional TV & radio advertising. No other online advertising system has access to this many potential customers.
4. High Engagement
This isn’t your standard display banner advertising that most people usually filter out and ignore. Your Facebook Ads can be interwoven into the personalised newsfeed of your potential customers, increasing engagement, click through rates and conversions.
5. Automated Community Building
You don’t need to be active on Facebook to run advertising, but it will automatically build a following of fans for your brand. This means, you’ll have access to a growing community, that are already primed to see offers from your business and convert higher than cold traffic.
Most of our clients are apprehensive at first with Facebook advertising, but when it is set up correctly, the ROI numbers can’t be argued with.
Some industries work better than others, but almost all clients who run Google AdWords have found Facebook Advertising to be a great addition to their marketing strategy. So, if your business currently advertises, Facebook advertising could be the key to accelerating your business growth this year.
UPDATE: The results speak for themselves. Have a look at this video Tionie and Jim did showing results for current Facebook Advertising clients.
