Historical context (checked 2026-09-10): The original Retail Global report (2018 event) described ideas picked up during live retailer site reviews. They were suggestions to test, not a guaranteed formula for increasing sales.
Start with an observed customer problem
Looking outside your own store can expose something you have stopped noticing. Follow the customer’s journey before deciding which idea is worth implementing.
Make dispatch information useful and truthful
One example used a countdown to the same-day dispatch cutoff. That can answer a real buying question only when it reflects the actual dispatch policy, timezone, stock and operational capacity.
Do not reset a timer or manufacture urgency. A clear written cutoff may be sufficient.
Consider recommendations after the purchase
Another suggestion was to offer relevant products on the confirmation page rather than adding more choices during checkout. Check whether the platform and fulfilment process can combine a later purchase with the original order before promising combined delivery.
Keep confirmation details easy to find. Test whether the recommendation helps customers rather than obscuring the order they just placed.
Do not invent scarcity
The original report also suggested a maximum quantity as a way to encourage larger orders. That is not a reason to create an artificial limit. Explain a quantity restriction only when it reflects a genuine stock, fulfilment or purchasing constraint.
Treat each change as a hypothesis. Track the relevant orders, customer questions and fulfilment consequences, not just clicks on the new feature.
See our CRO services and customer-first website checks.