2 SEO Tools Unveil Some Massive Treasure
I have had reason to investigate speeding fine laws recently and I noticed a few people trying to sell information products in the space but it turns out they were targeting the wrong people. In todays video I use two tools that are free and I use all the time for SEO.
1. Google Trends
I use Google trends all the time for keyword research. I’ve used a lot of different tools over the years but for ease of use and accuracy trends wins hands down. In today’s show I was looking at the phrase “Speeding fines” and when I looked at related phrases I saw that “demerit points” was a breakout phrase. When you see this in Google trends it means the phrase has been rising in popularity over time. Quite often you’ll see it for topics that have been in the news a lot.
I decided to compare the volume of demerit points searches with that of speeding fines. As you will see in the video I was pretty amazed. Since I recorded I decided to use a control phrase in analysis that I have some idea of the real volume of from my own webmaster tools data. The easiest to use was my own name as it has good volume as I am not the only Jim Stewart around but I rank well for it. In April Webmaster tools tells me there were 1300 searches for my name which was about 2% of volume when compared to “demerit points”.
Based on the above data I can make the calculation that there were about 65,000 searches in Australia for the phrase “demerit points” in April vs 17,550 for “speeding fines” . In the case of a site I’m looking at in today’s video, if they were converting traffic at 5% that would mean a difference of around 2300 sales at $67 or $150k plus. That is not chump change. Guess what though? They don’t rank for “demerit points” Which brings me to my next tool to quickly analyse your competitors.
2. Aaron Wall’s SEO For Firefox.
I love this tool and have been using it for years. It puts a lot of data in easy reach when you need it. It’s like a toolbox for the SERPs. You can quickly see exactly how strong your competition is for any phrase. I quickly work out in today’s video that it’s actually easier to rank for “demerit points” than speeding fines and that’s where all the money is.
Jim’s been here for a while, you know who he is.
