Agentic Commerce Is Here: What Amazon vs Shopify Means for Your Store (and Your GA4) Lately there’s been a lot of chatter about agentic commerce—and for good reason. A public spat has emerged around whether third-party AI shopping agents can access and transact on major marketplaces. Meanwhile, brands quietly report eye-popping conversion rates from ChatGPT […]

Transcript Agentic Browsers Are Here: What “Flow” Means for E-commerce, Ads, and the Next Wave of Shopping If the last wave of AI helped write product pages, the next wave will shop for your customers. Agentic browsers—AI that can browse, research, compare, and take actions on the web—are moving from novelty to utility. After a […]

Transcript The Promise of a Smarter Search For months, there’s been anticipation around OpenAI’s next big move: giving ChatGPT its own browser. On paper, it sounded revolutionary — a chance to skip Google altogether and ask your AI assistant to find exactly what you want, faster and with context. For digital marketers and business owners, […]

Transcript Stop Worrying About AI Taking Your Job—Start Using It to Remove Friction and Lift Conversions AI was pitched as a productivity tool (and it absolutely is), but when you can do more, you inevitably do more. Output per hour has exploded. Like email killed the typing pool, AI is changing which tasks exist at […]

Exploring the live dealer games available to Australian players at Freespinz For Australian players seeking an authentic and interactive casino experience, live dealer games offer a unique opportunity to enjoy the thrill of a real casino from the comfort of their homes. At Freespinz, there is a diverse selection of live dealer games available to […]

Transcript In the face of relentless noise about AI Overviews, declining organic reach, and the next big search algorithm shake-up, it’s easy for business owners to feel paralysed. But the fundamentals of good digital marketing haven’t changed—they’ve just been supercharged. And the proof is in the numbers. Back to Basics: The Scrum Report Advantage When […]

Transcript Why Traditional SEO Is Dead—and What Smart Businesses Are Doing Instead Brand Over Backlinks: The New SEO Reality For years, businesses were sold the dream that blogs and backlinks would bring in traffic—and by extension, sales. But that illusion has well and truly shattered. The rise of AI-generated content and “AI Overviews” in search […]

  Transcript “We’re not going to get that traffic anymore.”That’s the uncomfortable truth business owners need to face after Google’s latest updates. At its annual developer conference, Google confirmed what many in digital marketing have feared: the rollout of AI Overviews and Search Generative Experience (SGE) is here—and it’s changing search forever. If you’re still […]

  Transcript “SEO Is Dead” … or Just Different? Every few years someone declares search‑engine optimisation finished. Today the culprit is AI Overviews—Google’s new answer boxes that summarise the web so well users often skip clicking through. Traffic dips make the headline irresistible: SEO is dead. Yet the reality is simpler: SEO goals have shifted. […]

  Transcript Google Search is Changing Fast — Here’s How Smart Businesses Are Adapting The New Search Reality: Why AI Is Reshaping Everything If you have noticed a drop in website traffic or changes in ad performance recently, you are not alone.AI is transforming how people search — and how Google delivers results — faster […]