Similar words do not prove duplicate intent
The original article asked whether pages on the same site were competing for the same searches. That is a useful investigation, but finding the same keyword on several pages is not enough to justify deleting or rewriting them.
A product page, a comparison and a support article may serve different needs even when they mention the same product.
Inspect the pages and their evidence
Compare their purpose, useful content, internal links and search evidence. Check which page answers the customer’s question. A site search can surface examples, but its result count is not a reliable inventory.
Do not remove a useful phrase simply to force another page to rank. Identify the actual overlap and decide whether clearer navigation or better content would solve it without changing the URL.
Consolidate only with a relevant destination
If the pages genuinely answer the same question, preserve the useful material in the chosen destination before redirecting a moved page. Update internal links and test the final route.
Keep distinct pages when they serve distinct needs. There is no guarantee that merging pages will increase rankings, and an unrelated redirect is not a substitute for an editorial decision.
See our SEO work and migration planning guide.