SEO Blog

Remember Penguin 2.0? The Penguin update to end all Penguin updates that Google’s Matt Cutts described as a “jarring and jolting” update that SEO‘s and webmasters “don’t want”? Well it launched last week. Oh, you didn’t hear about it? That’s because the update ended up being nothing more than a data update that only affected […]

Google’s head of webspam Matt Cutts took to Twitter last Friday to break a quiet algorithm update that’s had anything but a quiet response. Hear that? That’s the sound of affiliate marketers everywhere running for cover. But before we take a look at the changes let’s cover the basics about EMD’s What Are EMD’s? EMD’s […]

Google’s Chief Technology Advocate Michael Jones took some time out to speak with our friends over at smartCompany yesterday, giving them a quick 10-step guide on how to make your business Google-friendly. While the guide could be helpful to small businesses looking at getting into search for the first time, there’s some glaring holes in […]

What a week it’s been in the news. Kate Middleton had nude photos splashed across French newstands, violent protests erupted after an anti-Islamic film debuted its trailer online and Apple released their highly anticipated iPhone 5 to a rabid preorder reception. As always, a good news week means a fascinating insight into search, so this […]

We got a question this week from Steve Abey that’s about targeting users in search by their location. Steve asked: “I have a business site targeting Australia and a separate one for the NZ market. Most content is similar, but customised a little specific for each. In the eyes of Google is it better to […]

There’s been a lot of buzz in SEO circles over the last week about a patent granted to Google on August 14th that could cause some serious headaches for webmasters and SEO’s. The patent covers a system that governs how Google’s algorithm might respond when it detects a website is engaging in webspam to manipulate […]

Taking the stage at SES San Francisco, Google’s head of webspam Matt Cutts announced that Penguin 2.0 is on it’s way, describing the update as a “jarring and jolting” update that webmasters “don’t want”. Likening the Penguin-refining process to the same ones used by Google during the Panda updates, Cutts warned that it’s still early […]

While it doesn’t get any better than poking fun at companies using spammy backlinks to boost their rankings, there’s something even more gratifying about catching them in the act buying followers or likes for their social media profiles. But social fakery can be a lot harder to spot than spammy backlinks, so this week we’ll […]

9 AM on Monday I got a call from smartcompany for a story on Google’s DMCA ranking change. In case you haven’t heard, Google announced over the weekend that it would now consider the amount of “valid copyright removal notices” it receives for a site. The Digital Millennium Copyright Act (DMCA) is a nasty piece […]

Ah the 2012 London Olympics. You’ve given us everything. Flying knee KO‘s in a female soccer match, professional photographers confused by the concept of a lenscap, sympathetic head-first athletics falls, excellent faceplants from gymnasts and an insanely painful-looking dive that we couldn’t help but laugh at. Oh and those actual sporting events none of us […]