SEO Blog

This is a follow up on the direct AU registration rort, that will affect every business in the country. I went to their public forum last week and I was stunned at the treatment I received because I asked questions. In addition to the verbal abuse and ridicule the presenter thought it was also funny […]

I first posted about this here when I was running for the board elections. Now more information has come to light and it’s even more ridiculous. Thanks to Roberta Kaay and his article. Something I’ve learned since recording this video, is that if the domain registration happened after April 2016 you may very well have […]

Well Super Bowl 2018 is done and dusted, but the real winners on the day may very well be the top ten brands that spent big during the half time break. A week on from the big occasion I sorted through some data to see what effect mass market advertising had on certain brands and […]

I spent some time checking the rankings for our bloggersSEO site using a VPN and a selection of incognito browsers. The searches threw up a few odd results that made me question the most accurate way of checking rankings. What I learned • Ranking checks may be a little different in 2018 • Google’s Ad […]

Recent Nielsen data suggested Amazon enjoyed a traffic surge of over 80% between November and December last year. I was a little sceptical, so decided to do some digging of my own. What I learned Nielsen’s data collection methodology leaves room for improvement Google Trends is the go-to tool for real data analysis Australia’s main […]

After a blogger had the audacity to ask the infamous owners of the White Moose Cafe in Dublin for a little quid pro quo in the marketing department, she soon discovered herself on a blanket ban of all bloggers and “influencers”. A textbook example of branding if I ever saw one. What I learned Don’t […]

UPDATE: As of 2018/09/04, Google’s pushed their Search Console out of Beta, with the new version now live and available to all users. It’s undergone some changes since this post, but the bulk of the content below is still relevant, just some names and locations of certain reports within Search Console may have changed. The […]

Google will soon be allowing the general public access to the new Search Console. We’ve been fortunate enough to have had access to it for several months now, giving us time to explore it in-depth. Here’s what I think is the best new feature amongst many improvements. What I learned • The new GSC offers […]

According to Google, 2018 will be a huge year for structured data. To celebrate the occasion they have released a new testing tool for rich snippets to test your page eligibility. Unfortunately, it doesn’t appear to work… What I learned • 2018 will be a big year for structured data • Structured data benefits Google […]

With net neutrality laws being repealed last week in the U.S., there has been heated debate over the implications for all Internet users. Personally I don’t think it will hinder the average user’s freedoms and experience due to the fluid nature of the net. What I learned What is net neutrality? Net neutrality is a […]