SEO Blog

Just because you keep saying multi-stakeholder doesn’t mean it is. Senator, I refer to the attached correspondence from your office received from one of our viewers. auDA – Policy Review I quote “In September 2107, auDA established a multi-stakeholder advisory panel” . The very first order of business for this panel was to become “multi-stakeholder” by […]

At least a few times a year there’s a heated debate that starts a little like this: “We’re ranked #1 for our brand, why would we spend money on Google for it if we’re already there?” Sure, that makes sense on the surface. Right? Unfortunately, it’s not so simple – there’s a little more to […]

With our battle against .au still raging, this week has given me time to once again raise the serious issue of changing domains. Regardless of whether .au ever comes to fruition (hopefully not!) you should be aware of the dangers posed by changing domains. What I learned • Be aware of the pitfalls presented by […]

What is OPR I hear you ask and why are you in danger if you do not know your score? Here are some questions for you. How much money, time and resources are you spending on your SEO (organic) strategy versus your Google AdWords (Paid) campaign? What is your return? Where and how do you […]

This is a follow up on the direct AU registration rort, that will affect every business in the country. I went to their public forum last week and I was stunned at the treatment I received because I asked questions. In addition to the verbal abuse and ridicule the presenter thought it was also funny […]

I first posted about this here when I was running for the board elections. Now more information has come to light and it’s even more ridiculous. Thanks to Roberta Kaay and his article. Something I’ve learned since recording this video, is that if the domain registration happened after April 2016 you may very well have […]

Well Super Bowl 2018 is done and dusted, but the real winners on the day may very well be the top ten brands that spent big during the half time break. A week on from the big occasion I sorted through some data to see what effect mass market advertising had on certain brands and […]

I spent some time checking the rankings for our bloggersSEO site using a VPN and a selection of incognito browsers. The searches threw up a few odd results that made me question the most accurate way of checking rankings. What I learned • Ranking checks may be a little different in 2018 • Google’s Ad […]

Recent Nielsen data suggested Amazon enjoyed a traffic surge of over 80% between November and December last year. I was a little sceptical, so decided to do some digging of my own. What I learned Nielsen’s data collection methodology leaves room for improvement Google Trends is the go-to tool for real data analysis Australia’s main […]

After a blogger had the audacity to ask the infamous owners of the White Moose Cafe in Dublin for a little quid pro quo in the marketing department, she soon discovered herself on a blanket ban of all bloggers and “influencers”. A textbook example of branding if I ever saw one. What I learned Don’t […]