I caught up with a developer mate recently, a former client I’ve known for many years. Talking to him, I realised almost nobody knows what AI agents actually do in a business day to day.
So here’s mine, in just over a minute.
Watch the Short on YouTube · 1 minute 12 seconds
Every morning
Before I start, my agent sends me a brief by text message. It tells me which client emails came in overnight, which tasks are waiting on me in ClickUp and what meetings I have that day.
It sounds simple. The point is I don’t have to open three different systems to work out what needs me.
Before a client meeting
I have an agent that does nothing but meeting prep. It goes over the notes from the last meeting and works out what’s still with the client and what’s with us. It checks the open tasks, then pulls the data from Google Search Console, Google Analytics, Google Merchant Center, Google Ads and the client’s Shopify store.
It brings all of that back to me before the call.
After the meeting
If tasks come out of the meeting, my agent can delegate them to someone on the team or do the work itself. Client emails and anything public still need my approval.
Has it made a difference?
I think we’ve cut our time to value by at least a factor of five. I don’t know how I’d measure that properly. It’s what it feels like from inside the business.
How the video was made
I recorded the voice. My agent cut it down, built the graphics and edited the video. The face is my AI twin. The AI video for this one cost less than two US dollars, and I still watched it and approved it before it went up.
If you’d like an assistant like this working across your own business, have a look at our AI business assistant for founders or talk to us.

