A public apology from a web agency

We’ve built WordPress sites for years. We’d like to apologise.

A two-minute change should not take three weeks. Now you tell your agent what you want, check a real preview and approve it. Done.

Talk to a person. No technical brief needed.

15 seconds, captioned. Unmute for sound.
What we’re apologising for

Three things we did to website owners.

Sorry #1

The queue.

You emailed a two-minute change. It waited behind everyone else’s two-minute changes. Most small businesses change their site every week, so the queue never really clears.

Sorry #2

The plugins.

Every add-on was one more thing to update, and updates only help when they arrive first. For heavily targeted WordPress holes, Patchstack found attackers moved in a median of about five hours.

Sorry #3

The login you never used.

You got an admin login and a warning to be careful. So you did the sensible thing and never touched it.

Sources: Clutch, State of Small Business Websites 2025; Patchstack, State of WordPress Security in 2026.

How it works now

Websites run by agents. Controlled by you.

  1. 01

    Tell your agent.

    Describe the change in plain English. “Add our holiday hours.” No ticket, no technical brief.

  2. 02

    Check the preview.

    You see the real page, the way customers will, on desktop and mobile. Want it different? Say so.

  3. 03

    Approve. Done.

    It goes live when you say yes, and only then. The previous version stays ready if you change your mind.

Nothing to patch. We rebuild your site as fast static pages. No plugins to update and no database working on every page view.

You keep your search traffic. We start from your existing addresses and redirects, so the pages that bring customers keep working.

A person checks every release. Agents prepare the change. Our team checks it. You approve it. See a real revision

Is this for you?

It suits service businesses, local businesses and content-led sites that change often: hours, prices, services, staff, offers and articles.

Not a fit for

Online checkout, booking systems or an application that needs a database on every page. We will tell you on the first call if that’s you.

Cost

We agree scope and cost before any work starts. The first conversation is free.

Start with one change

What change has been waiting too long?

Tell us the job and your website address. We will reply with how we would handle it, and whether a rebuild makes sense for you.

Rather talk? Call1300 351 501

One or two sentences is enough, for example: “Add our holiday hours to the contact page.” Include your website address.

Do not include passwords, API keys, health information or customer records.